Unipath: 21st Birthday Party

Unipath is one of the world’s leading women’s health consumer and professional diagnostic organisations and has employed Dawson Walker’s events, marketing and public relations expertise for the past five years. Its products, which include the Clearblue consumer range and the Clearview professional diagnostic range, are sold in more than 50 countries worldwide

Clearblue 21st birthday party To celebrate the Clearblue brand's 21st birthday in June 2006, Dawson Walker conceived, planned and ran a 1980s-themed party for 500 Unipath employees.

Guests, who were dressed in a colourful assortment of sweat bands, deeley boppers and sports visors, could involve themselves fully in activities like the ‘Fame’ dance workshops, horizontal bungy run, laserquest and fairground rides. Those that preferred a more relaxed afternoon, could enjoy the ‘80s-themed food and drink with entertainment from the ‘80s band, break-dance demonstrators, comic actors and garden games.

Another popular feature of the day was the Clearblue human table football World Cup Challenge which saw pre-organised teams take part in three knock-out rounds before a greatly anticipated grand final crowned the champions.

Unipath's Heather Griffiths commented, "It was a great event, well planned, well run and a fun group of people to work with! [Dawson Walker] were very enthusiastic, friendly and capable. They even coped with the power cut such that many people didnt even know we'd had one. I want the dodgems, laserquest, human table football and bungy run here every week!"