e21 Helps Build Global Science Network

InnoCentive is the first online forum that allows world-class scientists and science-based companies to collaborate in a global community to achieve innovative solutions to complex challenges.

InnoCentive offers its clients (Seekers) a means to access the worldwide talent of more than 120,000 accomplished researchers and scientists - the InnoCentive "Solver" network. 

e21 has worked with InnoCentive to position and promote the unique business model and benefits to clients in the US and China using a mix of event marketing, public relations, advertising and online campaigns.

Public relations has been especially effective and in 2006 InnoCentive generated media coverage in leading publications, portals, and broadcast media including The Wall Street Journal, BusinessWeek, Newsweek, The Economist, Financial Times, AOL and National Public Radio.

Ali Hussein, InnoCentive's chief marketing officer, VP of Global Markets, commented: "I have no doubt that e21's expertise and market knowledge in China compressed our go-to-market timeframe and also opened doors for us, particularly to get access to the Chinese Academy of Sciences and leading scientific universities where we recruited thousands of new Solvers. In the US the phenomenal media coverage InnoCentive receives year after year speaks for itself. e21 has been a huge asset for me and an excellent marketing partner."