Advertising

For many organisations the dependency on above-the-line advertising has reduced considerably over recent years.  Selective targeting has enabled us to reach audiences more cost effectively and the impact of the internet has meant we can do so much more through online channels.  

While selective targeting has had an impact on above the line activity, advertising is still extremely cost effective for many campaigns in both B2C and B2B sectors as well as the recruitment market where national, local and trade press is widely used in conjunction with the ever increasing abundance of online options.

In these cases the Partnership offers excellent capability in Europe, the Middle East, Asia and the USA with services offered including:

• Design, copywriting and production
• Translation services
• Media Planning
• Media Buying
• Response handling
• Performance monitoring and analysis