Mercedes-Benz CharterWay:

PR Team drives Mercedes-Benz CharterWay brand to media

Using a varied communications mix, Dawson Walker has established a long and successful working relationship with Mercedes-Benz CharterWay, the international commercial vehicle, financial services, contract hire and fleet management arm of DaimlerChrysler.

The agency has worked with Mercedes-Benz CharterWay for a number of years on assorted media promotions, more recently on an ongoing PR campaign specifically targeting the trade press with the company’s offerings. Scott Edwards, Mercedes-Benz CharterWay’s brand marketer, was introduced to the agency through his colleagues at DaimlerChrysler over two years ago and has worked with the agency ever since. Scott said he would not hesitate in using DWPR for future communications’ work. “DWPR offers a personal service, enthusiasm for our brand and its role in the industry,” Scott said. “They offer a rapid and flexible response to ad hoc requirements.” “The team is always professional and I have no reservations in allowing DWPR to represent Mercedes-Benz CharterWay to the media.” “The team’s main strength has been its impressive persistence both in encouraging participation and buy in within our organisation and in pushing the Mercedes-Benz CharterWay brand to the media.”