Direct Mail

The innate targeting and measurability of Direct Mail has made it an increasingly important element in most organisations' communications plans. Our experience in running stand alone and integrated DM campaigns spans both the B2C and B2B sectors. Direct response, brand awareness and talent marketing can all be cost effectively addressed through this channel. DM has wider uses too, for instance, we have been developing more and more programmes over recent years for the employee engagement and change management activity.
 
The services offered by the CBP network include:

• Target audience research
• Creative concept development
• List acquisition, development and management
• On and off-line DM solutions
• Print and fulfilment
• Data management
• CRM
• Telemarketing