Creative Marketing & PR

Dawson Walker was formed in 1996 to provide a through-the-line communications service for organisations which need to address their markets selectively and cost efficiently.

Our approach is based on a philosophy which puts the emphasis on strategic input and creative output. We encourage monitoring and measurement and see our function as an integral part of our clients’ marketing operations.

We bring together Account Management, Creative, Production, Technical and Research personnel, whose combined experience offers our clients a considerable bank of expertise upon which to draw.

We strongly advocate the value of an integrated communications strategy and we have considerable experience in interpreting business objectives into measurable, synchronised marketing programmes. To do this effectively demands a thorough understanding of the respective roles of the elements in the marketing mix and the ability to blend them into clearly targeted marketing campaigns.

Operating through offices in London and Harpenden, Dawson Walker was the founder member of the Communication Business Partnership and now has associates in Europe, Asia and the USA offering a complete range of communication services on a project by project or total service basis.

By combining innovative planning techniques with focused creativity we have developed an impressive client list and some excellent case histories in both the B2B and B2C sectors.

In terms of our vertical market experience and expertise there are few paths we have yet to tread but it would be reasonable to say that territories which are most familiar to us include automotive, cosmetics, engineering, human resources, food, financial, healthcare, leisure, travel, technology and telecoms.

A broad range of expertise and one which requires a high degree of flexibility - but then in today’s environment surely flexibility is a prerequisite for any service orientated business. We believe in this respect we are second to none.