Animated explainer videos

• Advertising
• Branding
• Digital marketing
• Exhibitions & events
• Graphic design
• Marketing strategy
• Packaging
• Web design & SEO

CHALLENGE

To create animations that visualise charts, graphics, illustrations and any other elements that captivate audiences

Communicating data effectively has always presented a challenge. Static charts and graphs were once the mainstay for presenting data in printed materials and presentations. However, with the advancement of the internet and social media, content has become increasingly digital, opening up new possibilities for data communication through animation and animated elements. These dynamic elements can enhance data comprehension, engagement, and overall impact.

SOLUTION

Animated explainer videos that catch the eye

Animating data empowers viewers to swiftly compare and absorb information. Complex messages can be distilled into easily recognisable visual elements. Shapes, colors, and illustrations should be brand-aligned and adhere to a clear, easy-to-follow structure, ensuring that infographics are effective and consistent with the brand’s overall marketing communications strategy.

Animation also enhances clarity and digestibility. Crucial information can be effectively highlighted, ensuring that key facts and figures are retained by the audience.

Infographics can be seamlessly created in Adobe Illustrator and then brought to life with Adobe After Effects. Audio effects, music, and narration can further enhance the engagement and impact of the infographic.