Shell Local Recruitment Marketing

Shell local recruitment marketing

challenge

Generating local recruitment marketing campaigns to ensure Shell maintained their highly skilled workforce

Shell is a global group of energy and petrochemicals businesses with around 93,000 employees in more than 90 countries. Our challenge was to support the HR team by generating local recruitment marketing campaigns to ensure they maintained their highly skilled workforce.

solution

Developing a comprehensive recruitment marketing toolkit

This was achieved by developing a comprehensive recruitment marketing toolkit combining the approved brand imagery and messaging with content tailored specifically to the Asia Pacific market. The kit featured online and printed collateral including advertising, brochures and event support materials. Aimed at graduates and experienced professionals, from both commercial and technical backgrounds, the toolkit’s various components required focused content with a tone of voice relevant to each audience.

With such a large range of collateral and several stakeholders involved in the approvals process, a stringent project management approach was critical to the success of the campaign, which was delivered on time and on budget.

result

Shell achieved their goals and received a high number of recruitment applications

This was a highly successful integrated local recruitment marketing project. We successfully designed and produced web banners, press advertisements, brochures, display graphics, posters, a job portal and HTML direct mail pieces to ensure Shell achieved their goals and received a high number of recruitment applications.

If you need help generating any form of marketing collateral, please get in contact here.

93,000+ employees

90 countries

7 different mediums