Heirs & Graces Day Nursery

A highly effective local marketing campaign to fill spaces at Heirs & Graces Day Nursery. 


To develop a local marketing campaign for Heirs & Graces Day Nursery in Tring to raise awareness of the nursery, encourage visits and secure registrations to fill all available places for the new academic year.

Heirs & Graces is a family-run day nursery located in a stunning Victorian home in Tring. They offer a variety of activities, along with home-cooked meals and a forest school, to boost each child’s confidence and prepare them for school. Our challenge was to assist Heirs & Graces in filling all available nursery places in September.


To raise the profile of Heirs & Graces and position the nursery as an excellent choice for childcare and early years education in the local area.

To raise the profile of Heirs & Graces, we implemented a variety of marketing solutions to effectively convey the core messaging and brand values of the nursery. Our messaging was straightforward yet powerful, emphasising a safe and nurturing environment where children can learn, grow, explore and have fun.

The first step in our marketing strategy was to develop colourful, playful and inviting press ads that showcased the nursery’s key benefits and features. Using bright colours and eye-catching imagery, we made sure the messaging was clear, concise and impactful. This allowed parents to quickly skim over the copy and get a positive impression of the nursery from the get-go. The press ads resonated with readers, effectively showcasing why Heirs & Graces is the perfect choice for a child’s development. We brought these visuals to life on social media by creating colourful mastheads for the nursery on Facebook and Instagram.

To further enhance the nursery’s brand, we developed an engaging presentation folder for current and prospective parents, along with a second folder to welcome new staff members. Additionally, we developed a suite of Facebook advertisements to promote the nursery to appeal to parents in the Tring area. Our target audience comprised parents of young children between the ages of 0-5. The ads were crafted in a friendly and encouraging tone, highlighting the nursery’s key benefits and features, while emphasising how Heirs & Graces supports each child’s growth and development.

We were really pleased with the results of the campaign and will definitely look at doing it again towards the end of the year with an emphasis on forest school. Thank you for all your hard work!

Holly jones


A fully booked nursery for the new academic year!

Our local marketing campaign for Heirs & Graces was a tremendous success, with all available places for the new academic year being filled. We are thrilled to have been able to contribute to the nursery’s success and look forward to working with them again in the future if there is a need to fill available spaces.

The team at Oyster Studios is experienced in executing effective local integrated marketing projects for a wide range of clients. If you require assistance with a local project, please contact us at info@oysterstudios.com or call us at +44 (0)1582 761212. We would be delighted to help you achieve your marketing goals.

4 Facebook ads
2 Folders
8 Press ads

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