Go Paintball & Go Laser Tag

• Advertising
• Branding
• Digital marketing
• Exhibitions & events
• Graphic design
• Marketing strategy
• Packaging
• Web design & SEO

CHallenge

To generate a return on investment from Facebook advertising and boost school, corporate and party bookings

In early 2021, Oyster was approached by London’s leading paintball operator, Go Paintball, to create and manage paid social campaigns on Facebook and Instagram to promote both Go Paintball and their laser tag operation, Go Laser Tag, with the aim of increasing online sales. The client, a single-site operator, had read about the success we had achieved for another leisure operator using paid social advertising, which influenced his decision to choose Oyster to manage his company’s digital advertising on Facebook & Instagram.

Solution

Creating Facebook ads that convert

We began compiling target audiences for Go Paintball and Go Laser Tag and then developed a range of ads promoting various activities including paintball, laser tag, parties and corporate activities. Over time, we tested and tweaked activities each month in conjunction with the client, carefully analysing the results to increase our learning with the aim of maximising bookings. Along the way, we encountered several issues due to iOS 14 tracking changes, as well as changes made by Facebook, and we have worked with Go Paintball’s web developer to resolve these.