Mitsubishi Jet Towel Website Design and Build


“We’re delighted with the new-look website that Oyster has designed for us. The old Jet Towel site was cluttered and difficult to navigate without a clear call to action and it’s fair to say that the new one is the polar opposite. It’s clean and efficient – very much in keeping with the Jet Towel product range – plus it’s extremely user-friendly.

“Now that the site has been launched, we are working with Oyster to carry out search engine optimisation to boost our position in search engine results and to deploy a digital marketing campaign that drives a high volume of relevant traffic to the site to generate more sales leads for the Jet Towel team.” 

Garry Lewis, Marketing & Communications Manager.

Jet Towel produces a range of cutting-edge hand dryers which can be installed in a variety of environments such as gyms and hospitals. Jet Towel has struggled in the past because their main competitor dominates the market. They approached Oyster in need of a new website that reflects their product offering and to define the key benefits of their hand dryers to potential customers. We designed and built a website that was sophisticated, clean, and easy to navigate. The website gave Mitsubishi Jet Towel a premium, modern look and feel that was in line with the Mitsubishi brand guidelines and more desirable than the competitors.