Revell Toy Packaging Design

20 years of designing toy packaging for Revell

  • Advertising
  • Branding
  • Digital marketing
  • Exhibitions & events
  • Graphic design
  • Marketing strategy
  • Packaging
  • Web design & SEO

challenge

Developing toy packaging design that is visually attractive, appealing and exciting

Our challenge from Revell is to continuously develop and create toy packaging design that is visually attractive, appealing and exciting. We have worked with Revell for over 20 years, creating desirable packaging that differentiates Revell from their key competitors. The projects we have worked on include Virgin Galactic Spaceship Two model kit, 50-year Anniversary Moon Landing range, Aces High Spitfire gift set, RAF 100 years Battle of Britain gift set and many more. 

solution

We conceptualise several visuals for the client to choose between, each showcasing the product inside and telling the story behind it

Our team has a wealth of experience when it comes to developing toy packaging design. The process begins by conducting detailed research into consumer perceptions and behaviour towards products that are similar to Revell’s. We also conduct extensive competitor analysis to gain an insight into the current toy market. 

After the initial research stage, we conceptualise several visuals for the client to choose between, each showcasing the product inside and telling the story behind it. The Cutty Sark 150thAnniversary Gift Set is a brilliant example of a historic story being brought to life by meticulous design. 

The next step is to consider the production of the packaging. The products are always of a high calibre therefore the packaging should reflect this. The packaging material must be sturdy enough to protect the product and be produced to the highest quality to support the design.  

“I would not hesitate to recommend the services of the Oyster Studios team. They consistently deliver quality design solutions and provide a fast, flexible service, which is critical when you operate in the FMCG environment. They bring innovative fresh ideas to the table tempered with an appreciation for the heritage of the Revell brand and loyal customer base.”

Thomas Randrup, Job Title, Revell

result

Toy packaging that presents the product in a visually exciting way, while being functional and practical and in keeping with the Revell brand

Each toy packaging design is as individual as the product inside. The packaging shows all the vital details of the product in a creative way and reinforces Revell’s quality brand image.

Our graphic design team are experts in the industry and would like to share their knowledge with you. If you would like to learn more about toy packaging design, contact us on +44 (0)1582 761212 or email info@oysterstudios.com.

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+44 (0)1582 761212