Bringing family adventures to life with Manor Farm Park & Woodlands

• Advertising
• Branding
• Digital marketing
• Exhibitions & events
• Graphic design
• Marketing strategy
• Packaging
• Web design & SEO

Challenge

Manor Farm Park & Woodlands wanted to boost visitor numbers across both its year-round attractions and major seasonal events, including PumpkinFest, Foam Fest and the Christmas Woodland Wonderland. While awareness was strong among local families, there was untapped potential to reach new audiences across Nottinghamshire and neighbouring counties. 

Manor Farm Park & Woodlands is a 25-acre family attraction in Nottinghamshire who offer an exceptional experience with hands-on animal encounters, a large indoor play barn, scenic woodland trails and seasonal events. The objective was straightforward. The focus was on boosting ticket sales, attracting more visitors during off-peak times, and raising awareness of the park’s attractions along with its signature dining spot, Antlers Bistro. With a diverse audience spanning families, school groups and local day-trippers, a one-size-fits-all marketing approach wouldn’t do. The challenge was to build a strategy that delivered measurable results across multiple audience segments and campaign objectives.

Solution

We began by reinforcing the brand’s digital foundations, with a key focus on enhancing tracking accuracy. The website was optimised for SEO to increase visibility and attract a larger audience, while refreshed imagery was introduced to deliver a more engaging user experience. In addition, the brand identity was modernised and consistently applied across on-site signage and promotional materials.

We implemented full conversion tracking through Meta Pixel and Conversions API and ensured Google Analytics 4 and Google Ads tracking were set up to monitor performance across every visitor touchpoint. This gave us a complete view of how users interacted with campaigns and allowed us to optimise based on the actions that delivered the greatest value.

Once tracking was solid, we launched a comprehensive, always-on paid media strategy across Meta Ads and Google Ads, complemented by organic social optimisation and creative refreshes to support key campaigns which supported the overall goal of boosting footfall and promoting the farm’s attractions and dining offering.

Key campaign tactics included:

Seasonal event promotion for PumpkinFest, Foam Fest, Woodland Wonderland and Reindeer Feeding Month – using engaging carousels, reels and motion-led creative to showcase experiences.

Retargeting campaigns that re-engaged users who visited the website or engaged with ads but hadn’t yet booked, driving a strong uplift in purchases.

Location-based and interest targeting to attract families within a 30-40 mile radius, focusing on parents, grandparents and local day-out seekers.

Always-on campaigns promoting Family Days Out, Playbarn sessions and Antlers Bistro, ensuring consistent visibility between peak events.

SEO and UX improvements following a detailed website audit, resolving broken links, improving mobile performance and enhancing conversion paths.

We enhanced the Manor Farm brand by creating visually striking and contemporary posters to showcase seasonal events, including Pumpkin Fest and Reindeer Feeding, helping to engage visitors and drive attendance.

We conducted a comprehensive website audit, identifying and resolving technical errors, broken links, and performance issues. In addition, we optimised the site for SEO and improved usability to enhance search visibility, streamline navigation, and provide a smoother, more engaging experience for visitors.