Airbus Recruitment Marketing Materials

Cutting-edge recruitment marketing materials for aeronautical giant Airbus

  • Advertising
  • Branding
  • Digital marketing
  • Exhibitions & events
  • Graphic design
  • Marketing strategy
  • Packaging
  • Web design & SEO

challenge

Designing and implementing Airbus recruitment marketing materials

Airbus is the world’s leading civil aircraft manufacturer and with many offices around the globe has complex recruitment requirements. We worked with Airbus for several years designing and implementing their recruitment marketing materials. Our brief was to promote the employer brand values on national and international levels, with the objective of positioning Airbus as a tier one, best-in-class employer.

solution

“Fly Your Ideas” student competition

From campaign concept development through to artwork production and delivery, we have produced a wide range of print and online advertising materials, promotional literature and event collateral to drive recruitment operations across the business. Each one has addressed different communications goals and has been carefully crafted for local or international audiences.

One example is the “Fly Your Ideas” student competition. This was developed to encourage graduates to engage with the Airbus brand, while highlighting the organisation’s continuous focus on innovation, technological advancement and engineering excellence. As such we were able to position the business as an employer of choice for graduates across many different disciplines, not just engineering. 

The identity of the competition evolved more recently to employ bespoke, futuristic imagery with a high-tech look and feel aimed at engaging and inspiring the target audience. This helped to unify the collateral across the print, digital and events channels to deliver a consistent user experience and effective recruitment tool.

result

Over of 11,000 students participating from 600 universities in over 100 countries

Our Airbus recruitment campaigns were hugely successful. For example, with over of 11,000 students participating from 600 universities in over 100 countries, the recruitment marketing materials we created for the Fly Your Ideas competition helped to position Airbus as an employer of choice for a large number of graduates.

If you need help developing a recruitment marketing campaign, please contact us today on +44 (0)1582 761212 or email info@oysterstudios.com.

11,000 students
600 universities
100 countries

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