WHAT IS AUGMENTED REALITY?
Sowing seeds of joy this Christmas
Season’s greetings and congratulations on making it to our AR page! Augmented reality and sustainability are two of the latest buzzwords in marketing circles, so we thought we would have some fun and incorporate an element of each in our festive mailer this year.
For 2019 we’re ‘Sowing seeds of joy this Christmas’. This year we’ve created a direct mail piece comprising Christmas tree seeds and a Christmas card with instructions explaining how to get started planting and caring for your tree! We’ve also incorporated a fun piece of augmented reality to bring the everything to life and add another dimension to the pack.
This simple addition can be triggered either with the camera found on most smart phones or by downloading and using the Zappar app. In our case, the animation is created using a selection of low-poly 3D models and a series of simple transitions and reveals but could easily be rendered with more sophisticated models and techniques. Adding video, picture carousels, hyperlinks, geo locations and interactive animation is also easy, so you can see why we think AR offers an exciting opportunity to add an extra layer of rich content to any printed materials or communications.
At Oyster we’re always looking for innovative and effective ways to help our clients ‘plant the seeds’ and see their businesses grow.
Wishing all our friends and colleagues a very merry Christmas – and here’s to a happy and successful 2020!
ZappARUnlock from Oyster Studios on Vimeo.