DIGITAL MARKETING AGENCY OYSTER STUDIOS WINS GO APE ACCOUNT AFTER 3-WAY PITCH
The UK’s no.1 outdoor activities provider, Go Ape, has appointed Hertfordshire-based Oyster Studios to run their digital marketing account
Oyster was invited to pitch for the digital marketing account of nationwide leisure operator, Go Ape in October 2020. Go Ape is a well-known brand in the leisure sector with 34 sites in the UK, offering high ropes challenges, treetop adventures, zipwires, Segway tours and axe throwing in stunning forest locations. Despite the company’s high profile and strong brand image, its Facebook and Instagram advertising activities were under-performing, and there was also room for improvement with Google search advertising.
After a three-way pitch, Oyster won the business and took over the account from the incumbent agency in late November 2020, just as the UK was on the brink of another Covid-19 lockdown which meant that all Go Ape’s sites were soon to close.
Oyster’s immediate challenge was to find a way for Go Ape to generate income during this difficult period and to then devise a strategy to maximise sales when Go Ape sites reopened after lockdown.
The results achieved to date have been nothing short of phenomenal! Check out our case study to find out more.
If you need help with your digital marketing activities, including Facebook advertising, Instagram advertising, LinkedIn advertising, Google PPC, TikTok and Snapchat, please contact us today!