MITSUBISHI ELECTRIC LAUNCHES NEW WEBSITE DESIGNED AND BUILT BY HERTFORDSHIRE GRAPHIC DESIGN AGENCY
Hertfordshire-based graphic design and marketing agency, Oyster Studios, has recently created a new website for Mitsubishi Electric to promote its range of top performing electric Jet Towel hand dryers at www.jettowel.mitsubishielectric.co.uk.
Born out of considerable competitor research and a desire to refresh the Jet Towel brand to give it a brighter more modern look, the simplicity of the site belies the detail and complexity of the end result, which is as thoroughly crafted behind the scenes as it is in front.
According to Garry Lewis, Marketing & Communications Manager at Mitsubishi Electric, “We’re delighted with the new-look website that Oyster has designed for us. The old Jet Towel website was cluttered and difficult to navigate without a clear call to action and it’s fair to say that the new site is the polar opposite. It’s clean and efficient – very much in keeping with the Jet Towel product range – plus it’s extremely user-friendly.
“Now that the site has been launched, we are working with Oyster to carry out search engine optimisation to boost our position in search engine results and to deploy a digital marketing campaign that drives a high volume of relevant traffic to the site to generate more sales leads for the Jet Towel team.”
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