Active Power “Power On UP to the Powerhouse UPS” Roadshow

Active Power “Power On UP to the Powerhouse UPS” Roadshow

CHALLENGE

Active Power sought to increase awareness of their innovative flywheel UPS technology through a dynamic roadshow event, “Power On UP to the Powerhouse UPS,” aimed at engaging decision-makers and stakeholders in key markets across the USA. 

Oyster was tasked with developing impactful marketing collateral and event graphics to drive attendance and create a cohesive brand presence at the events.

Solution

Oyster collaborated with Active Power to deliver a comprehensive suite of pre-show and event materials, ensuring maximum visibility and brand consistency.

Pre-show Marketing Collateral

  • Web Banners: Designed attention-grabbing banners for use on the event website and digital platforms, featuring Active Power’s unique value proposition.
  • Animated LinkedIn Posts: Developed engaging animated content optimised for LinkedIn, helping to generate interest and registrations for the roadshow.
  • Flyers: Created printable and digital flyers detailing the event schedule, locations, and key benefits of attending.

Event Graphics

  • Graphic Templates: Developed cohesive templates for additional event materials, ensuring brand consistency throughout the roadshow.
  • Pull-Up Banners: Designed a series of visually striking pull-up banners, highlighting Active Power’s battery-free flywheel UPS technology, benefits, and success stories. These banners were used to create a professional and branded event environment.

Result

The roadshow successfully toured various US states, generating significant interest in Active Power’s flywheel UPS technology. Pre-show marketing collateral drove registrations and attendance, particularly through LinkedIn campaigns that reached a targeted professional audience. Event graphics created a strong visual presence at each stop, reinforcing Active Power’s leadership in the UPS market.

Feedback from attendees and Active Power indicated a highly professional and engaging event experience, with the marketing collateral and graphics cited as key contributors to its success.

Oysters’ creative expertise and attention to detail played a pivotal role in the success of Active Power’s roadshow. From pre-show campaigns to event-day graphics, our comprehensive support helped Active Power connect with their audience and strengthen their position as leaders in battery-free flywheel UPS technology.

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